Quality Lead Generation The Quantity Versus Quality Debate

When it comes to quality B2B sales lead generation, marketing and sales teams tend to focus on generating large quantities of opportunities. The more the better is often the philosophy. But, experience has taught us that isn't always the case. The ideal situation would be to have the best of both worlds: lots of high-quality leads.

But, quality lead generation requires a significant investment. A cost trade-off often exists with degrees of lead quality. Highly qualified leads will include very detailed information about the opportunity, access to the decision-maker and the level of interest. On the other hand, an unqualified lead might be no more than a contact's name and phone number.

So, would it be better for you to have a high volume of names and phone numbers, or a smaller number of well-qualified sales leads with lots of details about the specific opportunities? It depends on your type of business. In many B2B scenarios, quality versus quantity is more beneficial.However; each company must identify their ideal prospect, then establish quality lead generation programs to reach them.

In addition, determining the best course of action for quality lead generation depends on your available budget. As you can expect, it costs more money to generate quality leads. You have to know your prospects well and communicate to them with well-targeted messages of interest.

The Difference between Broadcast and Concentration Methodologies

The broadcast methodology casts a wide net across a large number of leads. These leads will have varying degrees of interest in the company's solutions. With a focus on quantity, broadcast techniques want to get the message out to as wide an audience as possible. Based on statistical sampling, some qualified prospects will rise to the surface.

An example might be a company setting up a booth in a high-traffic, public place like at a sporting event. They may give away t-shirts to thousands of passer-bys. But, when all is said and done, only a small number of these leads will be genuinely interested in the company's product. And, even fewer yet may culminate in a sale.

Focusing more on quality lead generation, the concentration methodology finds significant concentrations of qualified prospects. For example, a technology company may exhibit at a trade show. Since they're involved in the related industry, the trade show attendees will be somewhat pre-qualified. When they visit the company's booth, the sales staff can qualify them further by collecting pertinent information.

A sound strategy for quality lead generation in many companies is to combine both broadcast and concentration methodologies. Companies should train their marketing and sales staffs to focus on their industry using a concentration approach to find qualified prospects. Then, they need to broadcast to all prospects within this concentration.

No One Size Fits All Solution

Although strategies, processes and practices exist for quality lead generation, there's no single right answer that will apply to all companies. How you go about generating leads will be specific to your business. You need to take into account your industry, company size, sales staff, market share, strengths, weaknesses and numerous other factors that will impact the direction you take. Evaluating lead generation options and aligning them with your company will help determine the best approach for securing qualified prospects.

Power Tube Type Pt Make-up Air System

Canada Blower is a developer of various types of air moving systems. It developed a PT Power Tube Make-Up Air System - one of the most economical options for larger industrial plants ventilation air make up systems.

PT Air Make-Up fan system is a new ventilation concept. It utilizes some aerodynamic principles for supplying, tempering and distributing make-up air in a building in cold weather. It offers more efficiency, economy and comfort than most conventional make-up air units.

When exhaust fans are used to provide ventilation, both for industrial and process exhaust and personnel comfort, a negative air pressure is created within the building. This negative pressure causes several problems:

- Process exhaust systems are less efficient and may not work properly.
- Down flow can occur through gravity vents and result in the back venting of products of combustion from flues and stacks of heaters and process equipment.
- Drafts are created that are a dsicomfort to employees. Safe operating of outside doors may even be impaired.

Our Power Tube Fan Make-Up Air System solves all of these problems economically, even on the coldest winter day.

PT Fan System consists of a specially designed air supply fan, a wall housing and a motorized air inlet damper. A long polyethylene tubing is attached to the unit and extends horizontally inside building supported from wire. It has precision holes punched on both sides at specific intervals along its length and has an opposed end closed off.

Each fan housing assembly is mounted in the outside wall opening or connected to a roof air supply fan.

In the winter, conventional make-up air systems have to heat the cold outside air prior to introduction into the building. This is an expensive process in both equipment and continuing energy cost. The Power Tube Fam Make-Up Air System is a simplier system that utilizes waste3d building heat and basic earodynamic principles for supplying, tempering and distributing make-up air. And that makes it less expensive than conventional make-up air systems to purchase, to install and to operate.

When make-up air is needed, the motorized inlet shutter opens, the supply fan turns on and supplied fresh outside air inflating the tube for its full length. The air discharges from the punched holes in the tube located overhead as small high velocity jets which create turbulent mixing with the warmer inside air. As a result the outside air is effectively tempered before it reaches the worker level, creating a uniform draft free make up air system.

Normally several PT Fan systems are required for a building, depending on the size of the building, volume of make-up air required, size of PT Fan models selected. Additional heating, if required, may be furnished from conventional type space unit heaters positioned near the distributing PT tubes.

Canada Blower PT Air Make-Up System has the following advantages over coventional make-up air units:

* Offers savings in initial investment and operating costs;
* Provides draft-free and uniform air distribution from along tube rather than blasting air from a single source outlet;
* Uses less energy due to lower horsepower for the same supplied air volume and because of friction loss of blowing air through a heat transfer system is completely eliminated;
* Easier and less costly to install, as PT Fan system is relatively light in weight ans the polyethylene tubing can be installed in a fraction of time normally required for conventional ventilation ducts;
* Eliminates coil freeze-up problems typical for AHU with heating hot water and steam heat exchangers;
* Reclaims overhead heat wasted in most buildings - through mixing of outside air with inside hot air;
* Very quiet, normally within 20 Fan Sones;
* Flexible in capacity, which is achieved by running only the required number of PT units based on the temperature inside the building;
* Provides a more comfortable eworking environment by maintaining gentle air flow and uniform temperature distribution.

Power Tube Make-Up Air Fans are available in Sizes 18 to 48 for for air flows up to 40,000 CFM.

PT Power Tube Make-Up Air System tube is constructed of thick woven high density polyethylene fiber(8 x 8) laminated with poly coating to a thickness of 6 Mils. It is 3.8 oz. per square yeard material. Burst strength is 118 Lbs per square inch. The material is flame retardant and complied with NFPA Standard 701. Tubes are available in two colors: blue and white. One end of the polyethylen tube is factory dealed.

Sufficient make-up air should be provided to balance exhaust from general ventilation and process ventilation. Usually several Power Tube Fans will be required, located to distribute air throughout the plant. If additional tempering of make-up air in specific plant areas becomes necessary, unit heaters can be added.